Mixed Reality – Magic Reality
The people at Magic Leap are fund-raising magicians.
They managed to raise $1.9 billion in the space of six years without launching a single product, a prototype or even any tangible details of their technology.
Until recently, the only way to find out more about the Magic Leap product was through the interviews given by the company’s founder, Rony Abovitz.
And he kept up the suspense by only unveiling photos and videos of his little protégé. So what exactly is this technology that has managed to get through so much money?
It’s called “mixed reality” – yes that’s right, not augmented reality (AR) or virtual reality (VR) but a mix of the two. Simply put, VR is a 3D virtual environment in which we can move and interact but lose total contact with the real world, whereas AR overlays virtual elements on the physical environment.
Mixed reality consists of adding computer-generated objects into reality and enabling us to interact with them. It’s often confused with AR but it’s not the same thing.
You might think that the main target for mixed reality is entertainment but in fact its most promising uses are in the areas of education and training.
What better way of training someone than a type of virtual role play?
So it looks like we can say goodbye to those training seminars around an old paperboard and hello to new experiments